Professional Hockey Players Reveal Secret Weapon

Do athletes have secrets weapons that help improve their performance? What are they? For some, it’s drinking one 8 oz. bottle of Cheribundi each day. 90 professional sports teams and hundreds of athletes drink Cheribundi to refuel and reduce recovery time in between tough workouts. You’re probably wondering why they drink Cheribundi and how it works.

During sports performance and high-energy activities, certain enzymes in the body can create inflammation in the body’s muscles and joints, causing them to ache. Tart cherries are high in anthocyanins that have been shown to block these enzymes and aid in fast muscle and joint recovery.

A local Rochester News Station recently interviewed players on USA’s Men’s Hockey Team to find out what some of the players’ secret weapons were. Some of the professional hockey players on the team revealed that their secret weapon is Cheribundi, and that they drank it during the 2014 Olympics to shorten their recovery time in between games. Click HERE to read the full-story.

VP of Operations at Cheribundi, Ed Maguire explains, "The speed of the recovery with the athletes within two days using the cherry juice...they were picking up what would normally take them seven to ten days to recover that amount of strength."

While athletes drink tart cherry juice to speed up their recovery time, they also drink it to restore the body’s glycogen stores after rigorous workouts. Tart cherry juice contains carbohydrates and antioxidants that are critical to athletes’ recovery, and improve their ability to train consistently.

So how do we make sure athletes are getting all of the good-for-you ingredients in cherries in Cheribundi? Click here or read our next blog post to find outJ

In the meantime, try the Cheribundi challenge. Drink it for seven days and see if you don’t feel better. Click HERE to sign up!

Birth of Cheribundi's Refresh Blends: Federal Farm Bill Promises Bright Future

Good news for fruit farmers... on Friday, Obama flew to Michigan where he signed a Federal Farm Bill that will provide crop insurance for tart cherry growers and other fruit farmers for the first time.

This bill addresses the challenges and frustrations fruit farmers experience when faced with unexpected weather conditions that can destroy their crops. This takes us back to the challenges Cheribundi, among many other cherry growers, faced in 2012 during the worst recorded crop season in the history of the Midwest.

Freezing cold weather that followed an unusually warm spring destroyed most of the fruit crops, and 90 percent of tart cherries. Cherry growers say that record high temperatures in early March tricked the cherries into blooming early and then, the normal cold weather rolled in and destroyed the majority of crops.  

Faced with a supply crisis, Cheribundi was forced to think outside of the box in order to stay afloat.

While faced with huge challenges in 2012, it led our company to explore what turned out to be a great opportunity. The cherry people had to come up with a way to use fewer cherries while still providing a delicious and refreshing product.

An idea that started by squeezing lemons and turning them into cherry lemonade transformed into the launch of our entire Refresh product line; 5 delicious juice blends and 4 refreshing tea blends! Although 2012 was a sour season, Cheribundi ended up finding the silver lining.

There’s a bright future ahead for fruit farmers and cherry growers. The Federal Farm Bill will help and protect them when they are faced with hardships like the ones they were faced with in 2012.

And we can keep on innovating and continue making the tasty Cheribundi we all love.

Cheribundi appearing in ShopRite stores

Do you frequent ShopRite? Now you can purchase Cheribundi there!

Cheribundi, the leading producer of delicious and healthful tart cherry juice products, has secured placement in the popular ShopRite supermarket chain.

ShopRite supermarkets are members of Wakefern Food Corporation, a retailer-owned cooperative. Through stores located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than five million customers each week. 

In addition to ShopRite stores, Cheribundi tart cherry juice products are available nationwide in grocery, natural and specialty retailers, including Kroger, Whole Foods Markets, Sprouts, Fresh Markets, and more. Please visit www.cheribundi.com for more information.

McCourty Twins Team Up with Cheribundi

Devin and Jason McCourty (The McCourty Twins) have teamed up with Cheribundi Tart Cherry Juice, a premium tart cherry juice often used by athletes as a natural alternative for muscle recovery and inflammation.

The Twins, both professional football players in the NFL, will represent Cheribundi as brand ambassadors, and will become the faces of the #CheribundiBuildsChampions campaign.

Over 90 NCAA and professional sports teams, plus hundreds of professional and amateur runners, cyclists and triathletes are currently using Cheribundi for muscle recovery, better sleep and less pain. The McCourty Twins are the Cheribundi’s first major league athletic endorsement.

“If you want to be the best you can be, you have to help your body and put the right things in it. Cheribundi helps keep me feeling healthy and fit so I can compete at the highest level,” Devin McCourty, a free safety with the New England Patriots and Pro Bowl contender, says.

Cheribundi provides athletes with carbohydrates for energy, as well as added nutrients and protein in certain varieties.  Tart cherries, a super fruit, are high in anthocyanins that studies show fight the enzymes that cause tissue inflammation.

“In every game there are so many variables that come into play. You really have to use every tool available to stay ahead of the next guy. Cheribundi is my secret weapon to stay on top of the competition,” says Jason McCourty, a defensive back with the Tennessee Titans.

Flood Relief for Lyons, Colorado

In mid-September, a massive flood in Lyons, Colorado, caused immense destruction. Local residents were evacuated from the foothills town and were displaced for almost two months because of the loss of basic services such as water, sewer, electricity and gas, not to mention the many homes and structures that were completely destroyed. Two of Cheribundi's employees resided in Lyons at the time of the flood, so our small company felt the impact of this natural disaster first hand.

As the clean up and restoration continues, some shops in the downtown area are attempting to get back to business. We happily donated cases of juice to the St. Vrain Market and Deli to help them replace stock they lost in the flood. 

On Saturday, November 16, we were invited to their Grand Reopening Celebration. We sampled juice and talked with residents and volunteers about the rebuilding efforts.

The customers and employees are big fans of Cheribundi!

This little girl loves the original tart cherry juice!

Connie (center) and her employees model their custom shirts and Cheribundi cherry logo buttons.

Other vendors included Oskar Blues Brewery serving root beer floats, Rocky Mountain Way Agave sweetened ice cream, and Saag Deli Meats.

In addition, a local shirt vendor made special batik t-shirts just for Lyons with the phrase "Lyons Strong," which as become a rallying cry for the rebuild efforts.

Peak to Peak Batiks

If you would like to know more about the flood or help in the rebuilding effort in Lyons, Colorado, try these links:

Lyons Fights Back

Lyons Strong

Lyons Musicians Relief Fund