ULTRAMARATHON RUNNER SCOTT JUREK and CHERIBUNDI TART CHERRY JUICE TEAM UP FOR THE CHERIBUNDI MARATHON CHALLENGE

ASPIRING MARATHONERS GET OPPORTUNITY TO RUN IN THE ROCK N’ ROLL MARATHON WITH ALL EXPENSE PAID TRIP TO LAS VEGAS

New York, NY -- Cheribundi tart cherry juice along with ultra-marathon runner Scott Jurek announce the Cheribundi Marathon Challenge, an opportunity for aspiring marathon runners to compete online for a great opportunity to win a trip and a coveted spot in the Rock & Roll Marathon or Half-Marathon in Las Vegas, NV on December 4, 2011.  The Cheribundi Marathon Challenge is now open on www.Facebook.com/cheribundi; the winner will be announced on August 4^th.

The winner will receive tips from and meet Scott Jurek, a celebrated ultramarathoner who is prominently featured in the New York Times bestseller" Born to Run," and is the Western States 100 Mile Endurance Run and Badwater Ultra-marathon champion.

Cheribundi created this challenge to underscore the serious health benefits from tart cherry juice, which has shown to act as a natural pain reliever, alleviate aches and pains, produce speedier athletic recovery, increase energy levels and assist in better sleep. Several professional and college football, hockey and basketball athletic teams as well as runners use the product during training.  More information can be found at www.cheribundi.com.

How the Cheribundi Marathon Challenge works:

•    Participants log on to the Cheribundi Facebook page at www.facebook/cheribundi to explain on the “Wall” why they deserve to be selected to run in the marathon. Photos are encouraged
•    Then the voting begins; contestants encourage family, friends, and colleagues to vote for them via the “Like” feature on the Cheribundi Facebook page.
•    The selected marathon runner will be asked to document their journey on Cheribundi’s blog.
•    The Cheribundi Marathon Challenge end on August 4th.

The victor of the Cheribundi Marathon Challenge will receive an all expense paid trip to Las Vegas to run in the Rock ‘n Roll Marathon, including air and hotel fare, training packets, receive professional tips and pointers from Scott Jurek, fitness gear and of course, Cheribundi. The Rock & Roll Marathon “Nighttime Running Event” will take place on December 4, 2011 in Las Vegas, NV.

“Cheribundi is all about health and reaching your fullest fitness potential,” says Cheribundi CEO Brian Ross. “We are thrilled to help an aspiring marathoner reach their goal of running in a marathon, and who better than Scott Jurek to help guide them on this journey.”

“I’ve always had the desire to guide people toward a path of wellness and optimal health,” says Jurek. “Whether they are a first-time marathon runner or an experienced ultra-marathoner, this is an exciting opportunity to help an individual reach their ultimate goals.”

About Cheribundi

Cheribundi comes in three great tasting varieties. Tru Cherry™, the original juice packed with the juice of 50 cherries. Drink 8 oz daily to get 2 servings of fruit and powerful benefits that no other fruit offers. Skinny Cherry™ has all the powerful nutrients and benefits of the original juice, but fewer calories and is sweetened with all-natural Stevia. Drink it daily if you're limiting calories and sugar, but still want that great antioxidant punch. Whey Cherry™, with 8 g of whey protein in 8 oz of juice, provides the proper mix of carbohydrate and protein for maximal repair and recovery. It has all the powerful nutrients and benefits of the original juice, but with the extra advantage of protein for those who want to stay competitive.

About Scott Jurek

A Boulder, CO resident, Scott Jurek is a world renowned ultramarathon champion and the 24-hour American record holder of 165.7 miles.  His wins include the Western States 100 Mile Endurance Run an unprecedented seven consecutive times, the 135 mile Badwater Ultramarathon in Death Valley, Hardrock Hundred Miler in Colorado, and the 153 mile Spartathlon in Greece.  Scott powers his body on a plant based diet and is a passionate cook, physical therapist and running coach.  Scott prominently appears in two New York Times Bestsellers “Born to Run” and “The 4-Hour Body.”   His awards include Running Hero 2005 by Runner’s World magazine, USA TODAY Athlete of the Week, Running USA Ten Best Moments in Distance Running, and multiple Ultrarunner of the Year by Ultrarunning Magazine. He has been featured in the The New York Times, CNN, EPSN Magazine, Outside, Men’s Journal, Runner’s World, Yoga Journal, Veg News and many other media.  For more information visit scottjurek.com.