Tuesday, February 14, 2012

Cacao Cherry - New Decadent Indulgence Perfect for the Health-Conscious Valentine!

Cheribundi Tart Cherry Juice Launches New Flavor: Cacao Cherry

Just in time for Valentine's Day, we have a new flavor to add to our delicious lineup of cherry juice drinks; a slightly decadent Cacao Cherry.  Perfect for the healthy Valentine, this tasty new flavor remains the all-natural drink that retains all the power and antioxidants of tart cherries, yet tastes like a chocolate cherry treat.

For nutritious conscious Valentine’s looking to celebrate the holiday while hoping to avoid any dietary disasters, Cacao Cherry satisfies the sweet tooth craving while providing a combination that is wholesome, sweet, tart and healthy simultaneously. It’s all the allure and indulgence of chocolate without the guilt of a candy bar.

Another new flavor to the Cheribundi line up will be a snappy Ginger Cherry.  Ginger Cherry is another fragrant and invigorating flavor.  Ginger itself can be a pain reliever, but with the additive boost of nutrients and antioxidants from tart cherries, Ginger Cherry Juice becomes a powerful and remedial beverage.  Ginger Cherry will also be available this fall nationwide.

Consuming foods high in antioxidant capacity has been in the spotlight now for the last few years and the enthusiasm for tart cherry juice is hitting an all-time high, thanks to proponents like Dr. Mehmet Oz, NCAA and professional athletes, the running/marathon community, the gluten-free movement and millions of health-conscious consumers to newly discover the juice. Studies have shown that the benefits of antioxidants from tart cherries apply to virtually all the major systems of the body, including the cardiovascular system, immune system and neurons in the brain.

About Cheribundi
Cheribundi, the most widely distributed brand in fresh cherry juice, was first created by food scientists at Cornell University who not only uncovered the benefits of tart cherries, but also developed a proprietary juicing process so all the cherry-goodness and nutrients could be delivered in a great tasting juice.  There are now five flavors of Cheribundi:  Tru Cherry, the original juice packed with the juice of 50 cherries, Skinny Cherry which has all the powerful nutrients and benefits of the original juice, but fewer calories and is sweetened with all-natural Stevia, Whey Cherry, with 8 g of whey protein in 8 oz of juice providing the proper mix of carbohydrate and protein for maximal repair and recovery and now Cacao Cherry and Ginger Cherry.  

Thursday, February 9, 2012

New Scientific Report Spotlights Tart Cherries as Today's Hottest Super Fruit

More Than 50 Scientific Studies Support the Power of RED

LANSING, Mich.Feb. 8, 2012 /PRNewswire/ 

Once known only for its pie persona, tart cherries have emerged as one of today's hottest Super Fruits, with leading health and trends experts buzzing about the fruit's promising benefits. Today, with the help of leading health expert Dr. Wendy Bazilian, DrPH, MA, RD, the cherry industry launched The Red Report, a new look at the power of tart cherries, featuring more than 50 peer-reviewed scientific studies on tart cherries.

One of tart cherries' key claims to fame is their powerhouse of antioxidants. According to top trend forecasters, antioxidants remain a top indicator of health-promoting foods, with nine (93%) out of 10 adults aware of antioxidants, and one-third (31%) are making a strong effort to consume more.(1,2) Tart cherries have among the highest levels of antioxidants of other super foods, ranking 14 in the top 50 for highest antioxidant content per serving size, according to a recent study.(3-7) And, tart cherries have as many, if not more, antioxidants than many other fruits.(5,8)

"The power of this Super Fruit is clear, and what's so remarkable is how far tart cherries have come over the last few years," said Dr. Bazilian, author of The SuperFoodsRx Diet: Lose Weight with the Power of SuperNutrients. "For example, the fruit has long been believed to have pain relief benefits, and today, there's a strong and significant body of evidence backing that up. I love when modern science confirms what people have anecdotally known and experienced for decades."

"Beyond their health benefits, tart cherries are shaping today's key health and nutrition trends, called out in some of the latest reports as 'the' Super Fruit to watch," added Dr. Bazilian. Currently, nine in 10 adults (91%) think it's very important to get their nutrients from foods that are naturally rich in vitamins and minerals, with vitamin A a key nutrient in demand.(9) Tart cherries contain 19 times more vitamin A than blueberries or strawberries.

The Science Behind the Power of Red
Anthocyanins are the key antioxidant compound in tart cherries, responsible for the fruit's bright red color. In fact, tart cherries contain significantly more anthocyanins than other fruits, including sweet cherries.(10,11) A growing body of research has linked the anthocyanins in tart cherries to reduced inflammation, at levels comparable to some well-known pain medication.(10, 12) This inflammatory benefit is likely behind cherries' ability to reduce risk for arthritis and gout, promote cardiovascular health and most recently, to aid muscle recovery and reduce oxidative stress in athletes. The Red Report is the first compilation to include the latest research supporting tart cherries' exercise recovery and pain relief benefits. Key highlights include:
Recent research published in the American College of Sports Medicine's journal Medicine & Science in Sports & Exercise revealed that tart cherries could help athletes reduce muscle damage to recover faster from a tough workout.(13)

Other research supports the pain relief benefits of incorporating tart cherries in a training routine. In one study, runners who drank cherry juice twice a day for seven days prior to and on the day of a long-distance relay had significantly less muscle pain following the race.(14)
Increasingly, sports nutritionists and endurance athletes are following The Red Recovery Routine at www.choosecherries.com , designed to support athletic performance and recovery with a focus on tart cherries ability to reduce exercise-induced inflammation.

While researchers continue to explore the benefits of tart cherries, The Red Report also gives a nod to tart cherries' emerging benefits, including preliminary research linking tart cherry juice to improvements in sleep patterns.

Why Go Red Instead?
Available every day of the year in dried, frozen and juice forms, and versatile enough to include in any dish, tart cherries can be a powerful way to boost fruit intake and meet current dietary recommendations of two daily fruit servings. In fact, experts suggest that 1-2 servings of cherries daily can help provide some of the health benefits identified in the research.

"Now more than ever there's good reason to choose cherries," said Dr. Bazilian. "With just one in five adults eating enough fruit each day, it's my goal as a doctor of public health and dietitian to encourage people to add a variety of fruits to their diets and specifically think about form and color to help guide their fruit intake."

In addition to being a versatile Super Fruit, "tart cherries have that unique sweet-tart taste that people are seeking," added Dr. Bazilian. According to the IFIC Foundation 2011 Food & Health Survey: Consumer Attitudes Toward Food Safety, Nutrition & Health, taste remainsthe top driver of America's food decisions making it essential to findgreat-tasting fruit options. Tangy and sour flavors are quickly becoming two of America's favorite flavors, ranking among the top ten.(15)

For more information on the science supporting the unique health benefits of cherries and for cherry recipes and menu ideas, visit www.choosecherries.com.

Press Release from the Cherry Marketing Institute
Source: http://www.prnewswire.com/news-releases/new-scientific-report-spotlights-tart-cherries-as-todays-hottest-super-fruit-138925049.html

Friday, February 3, 2012

Tart Cherries and a Healthy Heart

Along with boasting Valentine’s Day and National Cherry Month, February is also Heart Health Awareness Month. This is quite the coincidence because the latest studies confirm that tart cherries reduce inflammation, a major risk factor for heart disease.  And with more than 80 million Americans living with some form of heart disease, the heart-healthy qualities of this homegrown super fruit are more relevant than ever.

Heart health starts with a well balanced diet and daily exercise, which both help to prevent the symptoms associated with heart disease, such as hypertension, diabetes, and obesity. But to maintain life-long heart health, taking extra precautions and dietary measures are important, and tart cherries have you covered!

The main reason we can attribute tart cherries to heart health is their ability to reduce inflammation. The latest research conducted by the University of Michigan revealed that a cherry-enriched diet may help lower body fat, total weight, inflammation and cholesterol – which are other major risk factors for heart disease. While inflammation is a normal process the body uses to fight off infection or injury, according to recent science, a chronic state of inflammation could increase the risk for diseases and may be especially common for those who are overweight or obese, at least in part because of excess weight around the middle. Cherries contain special antioxidants, known as anthocyanins, which help the body reduce inflammation and repair inflamed tissues. (ChooseCherries.com)

Additionally, a growing body of science reveals tart cherries (enjoyed as dried, frozen cherries or cherry juice) have among the highest levels of disease-fighting antioxidants, when compared to other fruits. They also contain other important nutrients such as beta carotene, vitamin Cpotassiummagnesiumiron, fiber and folate. Part of this is attributed to science that links cherries’ red color (provided by the fruit’s powerful antioxidants) to heart-health benefits related to reducing inflammation and total cholesterol. (FruitsandVeggiesMoreMatters.org)

So this Febrary, celebrate National Cherry Month and  Hearth Health Awareness Month with a healthy diet, exercise, and delicious Cheribundi tart cherry juice!

For more information on cardiovascular/heart health, visit the American Heart Association Web site at www.americanheart.org