Wednesday, March 23, 2011

It’s March Madness!

 It has arrived…the basketball phenomenon we’ve been waiting for all year….March Madness! What is so “mad” about March? Well, for starters, the time between March and April is when the NCAA national basketball champs are determined, through competing in a rigorous tournament where winners move on, and the less fortunate teams pack up their bags and end the season. Secondly, it’s a time to root for your favorite teams, and watch hard working college athletes fight for the 
championship, demonstrating admirable athleticism 
and determination. 

It’s amazing, watching those athletes in their peak performance, an ability achieved only after years of intensive training, thousands of basketball games and overcoming every challenge that has come in their way. You have to wonder, how do they do it? Exercise day in and day out, maintaining their energy and allowing their bodies’ ample time for recovery. It’s a growing secret, but these days many NCAA athletes, including basketball players, rely on the muscle recovery magic of tart cherry juice to recuperate from constant use and strain. Like marathon runners and other athletes, NCAA basketball players are catching on to the “feel good” relief offered by tart cherry juice to achieve their best health.
So how does it work? What is it about tart cherry juice that helps muscle recover from sports performance? Researchers believe cherries’ post-exercise benefits are likely because of the fruit’s natural anti-inflammation properties – attributed to antioxidant compounds called anthocyanins, which also give cherries their bright red color. That means that drinking tart cherry juice helps to heal inflamed joints and muscles caused by exercise, playing an intense game of basketball, running long distances, etc. Plus, it tastes pretty amazing, and is easy to incorporate into any busy athlete’s lifestyle.

It’s kind of crazy, if you think about it - that a little bit of tart cherry juice everyday can help heal the body. If it’s working for professional athletes, why not give it a try?

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