Recently, there has been a growing awareness of the importance of “local” food. Not only is fresh, locally grown food good for your health, but sourcing food in the area in which you live reduces the need for food transportation, cutting down on environmental pollution. As food road transport produces 60% of the world's food transport carbon emissions, air transport produces 20% of the world's food transport carbon emissions and rail and sea transport produce 10% each of the world's food transport carbon emissions, decreasing the demand for food shipped from outside the US will help to reduce the amount of overall pollution produced.
The Montmorency cherries we use are all grown in the USA (Michigan and New York, to be exact). Known as “America’s Superfruit,” tart cherries thrive in the diverse climates of Michigan and New York. The chilly winters allow the trees to go dormant and rest (The self-pollinating trees tolerate temperatures down to minus 40 degrees Fahrenheit!), and the warm summers allow the trees to produce luscious fruit. The fact that Michigan and New York are near water also allow plenty of hydration to hardy cherry trees.
After cheribundi cherries are harvested from American orchards, they're processed gently in the US so that when you drink cheribundi™ it's like eating the cherries straight off the tree. As our juicing process was developed by food scientists at Cornell University, we are proud to offer a product that is 100% USA grown and made. As a company, we consider the environment in all steps of our production process, and plan to ‘keep it local,’ by continuing to source and manufacture here in the USA.
Pollution information source: http://en.wikipedia.org/wiki/Food_miles
No comments:
Post a Comment